If you own a business, I’m sure you would have noticed that you get customers in waves. On some days, there’s an influx of customers and on some other days, well, there isn’t. I have recently, been wondering if this is where the saying “every day isn’t Christmas” originated from.
What then can you do to make sure there are more days with plenty customers? Well you can try some of these methods ( I bet you haven’t tried number 4)
1. Ask For Referrals
Always ask your current customers for referrals. Remember, your best source of new business is referrals from happy customers or clients.This shouldn’t be difficult if you offered an excellent service or you’re known for offering excellent services.
Some customers however, may be happy to refer you but don’t know how to. Help them to refer you with some flyers, brochures or extra business cards to give to people within their network. One more thing, don’t forget to remind them with a call or two to thank them afterward.
2. Be Social Media Intelligent
Think of social media as an intelligence tool for discovering the pain points of your target audience or what they are interested in, to improve the products/services you offer and how to turn them to paying customers.
You can use a social listening tool like SocialMention to be updated with people who mention your handle online. You can also use Hootsuite to keep track of keywords related to your business, this way you are known for your quick responses on social media.
I’d recommend you have someone dedicated to your social media if you seriously want to take advantage of customers from social media, trust me, it will be worth it.
3. Use One-time or Time-based offers
This is a market strategy that never gets old and more often than not, if used rightly, always works. Asides from putting considerable stress on the potential customer to buy/grab offer now, it also helps to lure in new customers who are drawn to the irresistible offer.
The psychology behind this is the fact that no one likes to feel like they are missing out on a great offer and the sense of urgency created helps to amplify this. Everyone loves great deals and if you don’t believe me, simply, ask ten to twenty people around you.
4. Opt in to “Choose your customer” on NIJIRI ®
We know how difficult it is to measure the returns you get for advertising your business. That’s why we’re offering you a service where you pay ONLY when you get introduced to a customer looking for your services.
You will be connected with customers in need of your services for a token and you can take it up from there. Yes, it really is that easy to get new customers without a sweat and without breaking the bank.
Why wait for those seemingly dry days to hit you when you can totally avoid it?
One last thing; don’t forget to thank me later with some roses, box of chocolates, cupcakes and a bottle of champagne for sharing this with you.