Last Updated on November 1, 2018.
NIJIRI.com allows users to contribute different kinds of content, including reviews, photos, videos, events, and more. Playing nice is not rocket science, but just in case, we have put together these general guidelines. Please also read the guidelines below for specific types of content that you might contribute to the website.
Inappropriate content: Colorful language and imagery is fine, but there is no need for threats, harassment, lewdness, hate speech, and other displays of bigotry.
Conflicts of interest: Your contributions should be unbiased and objective. For example, you should not write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or businesses in your networking group. Business owners should not ask customers to write reviews.
Promotional content: Unless you are using your Business Owners Account to add content to your business’s profile page, we generally frown upon promotional content. Let us keep the directory useful for consumers and not overrun with commercial noise from every user.
Relevance: Please make sure your contributions are relevant and appropriate to the forum. For example, reviews are not the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that do not address the core of the consumer experience.
Privacy: Do not publicize other people’s private information. Please do not post close-up photos or videos of other patrons without their permission, and please do not post other people’s full names unless you are referring to service providers who are commonly identified by or commonly share their own full names.
Intellectual property: Do not swipe content from other sites or users. You are a smart cookie, so write your own reviews and take your own photos and videos, please!
Demanding payment: Beyond simply asking for a refund to remedy a bad experience, you should not use removing or posting your review as a way to extract payment from a business, regardless of whether you have been a customer.
The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers.
Personal experience: We want to hear about your firsthand consumer experience, not what you heard from your co-worker or significant other. Try to tell your own story without resorting to broad generalizations and conclusory allegations.
Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but do not exaggerate or misrepresent your experience. We do not take sides when it comes to factual disputes, so we expect you to stand behind your review.
Review updates: Review updates should reflect a new experience or interaction with the business. Don’t tell the same old story you have already told. If you would like to add new insight to an old experience, just edit your review instead of creating a new update.
Photo and Video Guidelines
Business photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.). If you post a photo or video that showcases a more unique personal experience with a business (e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from the photo gallery for the business, but it still may appear alongside your review if you write one about the business.
Ask the Community
We know that being able to ask and answer questions from the community about a business is extremely valuable, but as they say, with great power comes great responsibility. Here are some things to think about when interacting with other users via questions and answers.
Be helpful: A lot of people will benefit from your questions and answers, so stick to questions that are also relevant to others, do not ask loaded questions or make presumptions, and keep the tone civil and non-argumentative. A little humour is fine, but if you really do not have anything meaningful to add, best not to say anything at all.
Be specific: Although broad questions and generic answers may get a large response, they might not provide quality information you are looking for. By adding more context and details into your questions/answers you will get more focused information and meaningful conversation. Also, keep your questions limited to the business at hand. Topics like “what is the best restaurant in town” are best discussed in NIJIRI Markets.
Be clear: If your question is not easy to understand, it is less likely to receive any answers. Ensure your questions have as much detail as possible to get the best possible answers.
Avoid: Answering a question with another question; this detracts from the original question and is not very helpful.
User Profile Guidelines
Do not be shy — use your account profile to let people know who you are and what makes you tick. Users want to read reviews from people they know and trust (not those with profiles that are empty or laced with inappropriate content).
Heard about a great event in the neighborhood? Great! Post it to the Events tab on the NIJIR Business Network. Please do not use Events to post your recurring promotional announcements and sales. We also like to keep the content fresh, so please do not post events more than 6 months in advance.
Business Owner Guidelines
Business owners should be getting in on the act, too. Some words of wisdom:
Public Comments: Direct messaging is often the best way to resolve a dispute with an unhappy customer, but business owners can also address issues publicly by posting a public comment. As with direct messaging, we ask that business owners upload a clear photo of themselves to help personalize their message. Don’t use public comments to launch personal attacks, advertise, or offer an incentive to change a review.
Video and Photos: Videos are a great way for advertisers to promote themselves on the NIJIRI Business Network. Be as creative as you can, but please keep it clean. We are not big fans of imagery showing violence, drug use, nudity, near nudity, or suggestive acts. Also, please do not use your video to disparage other businesses, users, or NIJIRI.com; request or solicit reviews from users; or respond to user reviews.
Do not ask for reviews and do not offer to pay for them either: Please do not ask your customers to review your business on the NIJIRI Business Network. Over time, solicited reviews create bias on your business page — a bias that savvy consumers can smell from a mile away. You should also never offer compensation (discounts and freebies count too) in exchange for reviews.
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